Published: June 28, 2018
Languages: English
Audiences: IT Professionals, Sales and Marketing Specialists
Technology: Microsoft Dynamics 365 for Marketing
Credit toward certification: MCP, MCSA

Skills measured
This exam measures your ability to accomplish the technical tasks listed below. The percentages indicate the relative weight of each major topic area on the exam. The higher the percentage, the more questions you are likely to see on that content area on the exam. View video tutorials about the variety of question types on Microsoft exams.

Please note that the questions may test on, but will not be limited to, the topics described in the bulleted text.

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Set up and configure Microsoft Dynamics 365 for Marketing (10 – 15%)
Set up Microsoft Dynamics 365 for Marketing
Perform initial set up steps; configure organizational, business management, and customization settings; define default matching strategies; view quota limits
Configure other settings
Configure event settings; configure Customer Insights synchronization; upload images to file storage; view and manage keywords for an organization; create templates, including activity templates
Manage data quality and privacy
Identify GDPR rules for individuals and organizations; identify how Microsoft Dynamics 365 supports GDPR; configure permission-based marketing; track online behavior; manage email unsubscribe requests; manage data imports and deduplication
Integrate Microsoft Dynamics 365 for Marketing with other services
Integrate with the Customer Insights service; use Power BI to view Microsoft Dynamics 365 for Marketing data; identify how custom channels work with Microsoft Dynamics 365 for Marketing

Manage segments and lists (10 – 15%)
Create and manage segments
Identify segment types; create market segments including dynamic, static, and suppression segments; implement segment naming rules; view segment entities and relationships by using the Explore hyperlink; configure dynamic segments by using the Designer; combine segments using union, exclude, or intersect logic
Create and manage subscription centers and lists
Identify usage scenarios for subscription lists; create a subscription list; add a subscription list to a form; create a segment based on a subscription list

Create and manage marketing forms and pages (10 – 15%)
Create marketing forms
Identify types of marketing forms; identify form requirements and limitations; create a marketing form by using a template; create landing forms, subscription centers, and Forward to a Friend pages
Create and manage marketing pages
Create marketing pages; add form blocks to marketing pages; add forms to form blocks; apply a style to marketing pages; integrate marketing pages with marketing emails; create and use dynamic tests links; implement dedicated marketing page blocks; preview and validate marketing pages; publish a marketing page

Manage leads (10 – 15%)
Create and manage leads
Identify and describe stages in the lead life cycle; create leads manually or automatically; synchronize leads from LinkedIn by using the LinkedIn connector; create segments by using Microsoft Dynamics Customer Insights integration
Assess sales readiness
Create fixed rule and behavior rule scoring conditions; create compound conditions; set up single and multiple condition models; configure advanced lead scoring; configure sales readiness thresholds; review lead conversion metrics

Create and manage marketing emails (10 – 15%)
Create email messages
Create an email message by using a template; use basic HTML markup to create email messages; identify mandatory dynamic fields; add dynamic content to email messages
Publish and manage email messages
Identify message requirements; preview messages by using the Basic and Inbox options; validate messages; publish messages

Manage customer journeys (10 – 15%)
Create journeys
Identify and describe journey template types; identify content types; set up a customer journey; implement Activity and Launch Workflow options; implement targets; identify flow control components; implement flow control for journeys
Publish and manage journeys
Configure required options for publishing journeys; check campaigns for errors; publish a campaign; display customer journey insights

Manage events (5 – 10%)
Create events and webinars
Create an event team; set up sessions, including internal and external tracks; set up speakers; create event passes; set up venues; manage sponsors; manage vendors, logistics, and accommodations; identify webinar types; configure webinar options
Manage webinars
Configure the event portal; create event invitations, banners, and social media posts; register and check in attendees; gather event feedback; review events

Create and distribute surveys (5 – 10%)
Create surveys
Create a theme and upload images; add pages to a survey and personalize data; identify survey question types; add survey questions; identify respondent types; configure responsive routing
Preview, test, and publish surveys
Add surveys to emails; add surveys to customer journeys; clone, import, and translate surveys
Manage survey responses
Interpret survey results; identify report types; run reports; view data in the survey dashboard; create leads from surveys

Question: 1
You create a customer journey for a group of contact records.
You need to make the following modifications to the journey;
• Wait for a contact to respond to a survey and then move the contact along in the journey based on values submitted in the survey.
• Move GO percent of the contacts on a different path in the journey than the other 40 percent.

What should you do?

A. Add invoke workflow and survey tiles.
B. Add scheduler and survey tiles.
C. Add event and record update tiles.
D. Add trigger and splitter tiles.

Answer: A

Question: 2
You observe that some marketing emails that are part of customer journeys are not sent out.
Information about the emails displays in Customer Journey Blocked Email Insights.
You need to determine the cause for the issue.
What are three possible reasons why the emails are not sent? Each coned answer presents a complete solution.

A. A Dynamics 365 internal error prevents email sends.
B. The contact has unsubscribed from receiving marketing emails.
C. The contact has been added to a suppression segment.
D. The contact record has a lowered General Data Protection Regulation (GDPR) consent level.
E The contact’s email server was not online when the email was sent

Answer: B,D,E

Question: 3
You need to track customer journey page visits. Which content type tile should you use?

A. marketing page
B. event
C. activity
D. email message

Answer: B